do it. – (made by me)
15 Logotypes with hidden message.
The use of negative space on shapes and letterform can achieve great results showing two concepts or ideas at the same time. Here are great examples of typographic logos showing hidden shapes between his forms and letters. You can see the whole set here: bit.ly/1cCXGGU
Brand Identity for Cidrerie Milton by Agency lg2
“For the cider maker’s new identity, the creative team chose colours inspired by the company’s heritage and the raw material itself—green—and its boldness—a bright, solid orange. The objective was to give the company, a leader in Québec’s cider industry, winning conditions that would catch the consumer’s eye with a brand and products that are both more distinctive and easily recognizable.”
lg2 is the story of two entrepreneurs. Sylvain Labarre (the “L”) and Paul Gauthier (the “G”). The two of them, along with Gilles Chouinard, started to build a small agency with big ambitions. More than 25 years later, with over 250 talented employees and thousands of awards for some of the most innovative and well-known brands in the world, the founders’ relentless focus on their people and their product remains just as strong.
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Through Instagram, it’s possible to visit every corner of the world. In our Global Instagrammers series, we travel the world by asking people to share their favorite Instagrammers from another country.
@spatari: Chișinău, Moldova
Alex Spatari (@spatari) is a 26-year-old television producer living in Chișinău, Moldova, who joined Instagram shortly after it launched in 2010.
"I’ve met a lot of amazing folks from different countries," says Alex. "I love Instagram accounts that have some theme or idea. I truly admire people who can find a subject and build the whole story around it."
When asked to pick his favorite Instagrammer outside of Moldova, Alex chose @visualmemories_. “Great atmosphere, simplicity, faded colours make you feel nostalgic about New York even if you’ve never been there.”
@visualmemories_: New York, United States
"Photography has always been a hobby of mine," says Jomayra (@visualmemories_), who is 28 and works in real estate. “But thanks to Instagram I definitely developed a deeper love for it while allowing me to open up and be confident.”
Jomayra chose Thai Instagrammer @rockkhound. “I’ve been following him for the longest time. He has a creative eye for new perspectives.”
@rockkhound: Bangkok, Thailand
As a 25-year-old flight attendant based in Bangkok, Thailand, Tom (@rockkhound) has a chance to travel and explore new places for work. “I’ve had a chance to meet so many people I found through Instagram that I now call friends.”
Tom chose Latvia Instagrammer @contour7. “He is a minimalist. His work is cool, clean and always fresh.”
Want to find more great people to follow? Check out these posts from The New York Times Magazine's “The 6th Floor” blog: Instagram Envy Chain: Sochi Edition and Down the Instagram Rabbit Hole.
The Way You Remember Me Art Print. Free Shipping + $5 off! Promo Link: http://society6.com/huebucket?promo=8a56ad
Negative space animal masterpieces Project By George Bokhua Source: behance.net
The Velo Chair Uses A Single Piece Of Bent Wood As The Backrest. When British designer Jan Waterston was creating the Velo Chair, his inspiration came from cycling. via Contemporist
Negative Space Animal Icons by George Bokhua Clever and Simple Animal Graphics. This clever designed set of animal icons by Georgian graphic designer and illustrator George Bokhua is a fine example of how to use negative space in graphic design. It shows how little it takes to create graphic imagery. George Bokhua has used only one color and simple graphic shapes. The result is a set of clear and easily recognizable icons. That’s exactly how graphic design works! Source: We and The Color
Swashington by ConterPoint Type Studio.
Inspired by a few letters in a hand-drawn logotype, Swashington is a serif font with both an early 20th Century feel and yet is evocative of the swash fonts of the 1970s as well. The real meat of this typeface comes with using all the swash and ligature variants allowing for an enormous amount of typographic flair. Starting with the original logo, Jason Walcott was moved to develop these interesting letterforms into a full typeface with all the swashy might he could muster. In addition to a comprehensive set of Swash and Alternate letters, there are also over 270 Discretionary Ligatures that can be used to create different possibilities by mixing and matching. Included with the downloaded fonts are two .pdf files showing all the swashes and ligatures, that can be printed and used for easy reference. All of the alternates are available via the Glyph Palette or with OpenType features. The font includes support for all Latin based and Eastern European languages.
Donwload it here: http://myfonts.us/4E3jrV