Consumer Awareness Grows Over the Internet
Earned media such as Google search, social media and online articles/content are the only growing influencers of consumer product awareness, according to Nielsen.
No growth in consumer purchase awareness across paid and owned media like TV, newspaper, paid advertising and in-store or brand web content.
Michelle Corsano Pellettier
Travel can make you a poet. Travel can be spiritual. You meet people on the road you’d never met otherwise. Travelling rearranges your cultural furniture, challenging truths you assumed were self-evident and God-given. By traveling, you learn not only about the people and places you visit–you learn about yourself.
Rick Steves (via fatfashfem)
Plotting our next adventure.
How much cash do you have in your wallet right now? If you’re from Sweden, there’s a good chance that answer is, none. It’s not that the Swedes are broke—far from it. Rather, advances in mobile payment technology have spurred speculation that Sweden may become the world’s first cashless society. And as it turns out, the rest of the world may not be too far behind.
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Monday Coffee
Monday Coffee. Line ‘em up! Have a good one! Illustration by the talented Megan Hess.
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12 Social Media Marketing Mistakes To Avoid!
Here are some of the common mistakes that marketers make on social media. But the good news is these mistakes can be avoided through strategic treatment of every day social media postings and campaigns.
Find out more on Slideshare: http://www.slideshare.net/AyeshaAmbreen/12-social-media-marketing-mistakes-to-steer-clear-of
Technology, travel, and other things that inspire me.
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