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Tayloe Marketing understands your need to communicate your message effectively. We help you design, develop, implement and maintain various ways of engaging your clientele and potential customer base. The number one goal of Tayloe Marketing is to develop your brand, your image and implement a strategy that will effectively convey your message. We do this through research and by listening to you as well as your prospective clientele.

An Introduction to Social Media and Your Small Business http://bit.ly/qaMs0s

Here is a candidate for U.S. President that wants peace by not killing innocents, by bringing our troops home now, and working to promote prosperity in the world with those who want it through free trade.  Leaders lead by example. We have no right to tell the world to stop its killing, when we are doing the same thing. Stop the madness and end the two party system. Vote for Libertarian Gov. Gary Johnson on Nov. 6th. http://www.garyjohnson2012.com/

Book Pre-Order

If you are interested in pre-ordering Catherine’s book, “Brownham, A History of the Brown Henderson property on Lake Michigan”, please fill out the form below. She looks forward to sharing this amazing experience with you.

Marketing Research Reports: Being Concise and Complete

When writing your research paper, whether it is for marketing, engineering, or another purpose, there are four keys to follow: be complete, accurate, clear, and concise. A question in my marketing research class that often comes up is how can a paper be complete and accurate, yet concise. The definition of concise is to be selective in the material presented and avoid sharing more information than is necessary to convey your message.

Editing your report to ensure that enough information is there to be complete, yet not over detailed is often hard, as we often have biased interests or desires in the message. However, we must remember that it is not what we want to share, it is what the audience, typically department heads, executives, or prospective clients, wants to hear.  Only keep the information that is needed for the reader. If there are multiple readers, and you have subject matter that would be a difference maker to them, put it into an appendix. An appendix is normally the best place for detailed graphs and tables, unless directly referenced in the report.

There is much more to writing a good research paper, but knowing how to be complete, yet concise is of extreme importance. Review, edit, review again, and edit again. I will personally read aloud my work to not only look for material that can be edited out, but also for dreaded grammar or spelling errors that the automatic checkers do not catch.

Thank you for reading!

Bradley

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