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Wait. WAIT. This train of thought could lead to some incredible shenanigans. What if Billy thinks that Phantom is the ghost of a previous Marvel. Vaguely immortal? Check, but could just be a ghost thing. Speaks about the gods like he personally knows them? Slightly more suspicious. Knows lots of strange and random historical facts, a lot of which Billy knows simply from being Marvel?
...Shit, Phantom was the previous Marvel. Of course he wasn't the first kid Marvel, is he going to die a teenager? Billy kind of wants to live, but if he over does it, will he turn out just like Phantom too?
Billy's having a crisis and Danny is just kinda worried about his coworker. He'd never had a problem with him being a dead teenager before, why is Marvel looking at him like he kicked a puppy but also holds all of life's answers?
I have seen some Flash recognizing Danny’s Lichtenberg figure scars but consider: what if Captain Marvel recognized them instead?
What if Billy got them whenever he transformed back into a kid?
A fun fact about Lichtenberg figures: They are, in most cases, not permanent!
They occur when an electricity surge causes blood vessels to burst & cause “fern-like patterns” on the skin.
As a result, while Billy’s Lichtenberg figures do fade, he gets brand new scars whenever he transforms back. It would add some fun limitations and inner character conflict to Billy. It would prevent him from having unlimited transformations into Captain Marvel & would give Billy a reason to not become Captain Marvel/Shazam often because Billy’s normal body would just get covered in very noticeable and very distinguishable scars that can take up to 48 hours to fade. Let’s also add the limitation that if he overdid it enough, they could have the possibility of being permanent.
Billy would also have to make sure to not be wearing metal or anything fairly conductive when he transforms, or he’d get a burned imprint of whatever metal he was wearing on his skin.
So: no jewelry or piercings for him unless he wants a burn in the shape of the necklace he was wearing, a scar in the shape of a watch on his wrist, etc.
In other words, Billy would be able to recognize Lichtenberg Figures instantly as he would have A Lot of expertise and experience in knowing what they look like and the consequences touching metal when getting zapped.
With that in mind: imagine that at the end of a rough battle that called in all of the JL on-world; Captain Marvel sees the oddly thin rubber of Phantom’s hazmat suit completely shredded away above his left elbow and notices a familiar scar pattern radiating from a nasty looking burn scar on Phantom’s palm and Shazam just freezes.