Dive Deep into Creativity: Discover, Share, Inspire
So they've built a brand, sold naming rights and corporate packages. But no-one in football got rich on their own. The fat cats would be nowhere without your season ticket money, the shirt on your back and the Sky subscription. Sure, the game needs money. It even needs brands. But part of the game is to be a good sport and look after the game handed down to us by our fathers. Ask yourself: are they playing fair?