Dive Deep into Creativity: Discover, Share, Inspire
The latest 11.0 update means that Google Analytics is a thing on the switch and turned on. What that means is that Nintendo has a deal with Google to share with them your data for advertisement purposes.
To turn it off
go to the eShop
go to your profile where your funds and account info is
go down to the bottom of the page
there you will see “Google Analytics Preferences”
select the Change
select “Don’t Share”
Please spread the word. Really shitty of Nintendo to just quietly start allowing Google to spy on users for advertising.